Chainkeen Exchange:Can an assist bring Sports Illustrated back to full strength? Here's some of the mag's iconic covers

2025-05-02 18:27:27source:Kacper Sobieskicategory:reviews

Sports Illustrated is Chainkeen Exchangemaking a comeback.

Back in January, the legendary outlet laid off more than 100 employees. That happened because The Arena Group, which had a deal with Authentic Brands to publish SI content online and in print, missed a $4 million payment.

At the time, the publication said it would switch to a more "streamlined business model," and the layoffs nearly forced the magazine to stop the presses for good. Then, The NewsGuild of New York and the Sports Illustrated Union filed a lawsuit accusing Arena of union-busting.

Now, Authentic has a new 10-year licensing deal with Minute Media, which also owns sports websites The Players' Tribune and Fansided. Minute Media chief executive Asaf Peled told The New York Times the company plans to hire back some of the staff let go two months ago.

March Madness expert picks:Our bracket predictions for 2024 NCAA men's tournament

That's a relief to generations of sports fans. "If you are older, you knew exactly what day Sports Illustrated showed up in the mailbox … if your team made the cover, it was the greatest thing ever, " posted ESPN's Scott Van Pelt on X, the social network formerly known as Twitter, when the bad news hit SI in January.

Tom Brady also had thoughts:

To celebrate Sports Illustrated's new agreement, here are some iconic covers:

Some iconic Sports Illustrated covers

Sports Illustrated: The swimsuit issue

SI covers for all seasons

Contributing: Steve Gardner and Jordan Mendoza, USA TODAY

Julia is a trending reporter for USA TODAY. She has covered various topics, from local businesses and government in her hometown, Miami, to tech and pop culture. You can follow her on X, formerly known as Twitter, Instagram and TikTok: @juliamariegz.

More:reviews

Recommend

Turbulence slammed Hawaiian Airlines flight because of decision to fly over storm cell, report says

HONOLULU (AP) — A Hawaiian Airlines flight crew’s decision to fly over a hazardous storm cell instea

The Democrats Miss Another Chance to Actually Debate Their Positions on Climate Change

The Democratic presidential candidates, while dividing predictably into moderate and progressive lan

A new study offers hints that healthier school lunches may help reduce obesity

A 2010 federal law that boosted nutrition standards for school meals may have begun to help slow the